The case for adding a blog to your website

While most business owners understand the importance of having a web presence in 2016, many do not understand how a blog can be useful for their company and actually be an asset for possible investors/increase a business valuation.

From boosting a business’ profile in the search rankings, to establishing a business as the dominant brand in their market, there are numerous benefits to adding a blog to a website. Below, we will discuss several major reasons considerations for doing so.

Neumann Associates Business Blog
They help drive traffic

Links are the backbone of the Internet, as Google and other search engines use them to evaluate a website’s relevance with respect to common search queries. For example, if a website had links going back to it from,, etc, Google would most likely rank it higher than a similar website that didn’t.

Internally linking withing a website is also important as it lets Google and the other search engines more easily crawl and index. While creating internal links across your website (frequent blog posts makes this easier) is important, external sites that link to a website will make the biggest difference in its overall ranking.

When engaging blog posts relating to a company’s field are written, other sites will often link to them, which will help build the domain authority of the entire site.

Mailing lists help create a pool of potential sales leads

With increased traffic to a businesses’ website comes opportunity. These new visitors can become long-term assets to a company if they can be convinced to sign up for a mailing list.

Using calls to action within blog posts on various topics, visitors may choose to add their e-mail address to a form that can be used at a later date to market specific products, services, or promotions to these opting-in prospects.

Crafting a brand becomes easier

A blog makes it easy to create a narrative around the products that the business sells, which will help differentiate it from the competition.

Combined with social media, a well-written blog can have a real impact within a relatively short period of time, as it allows the author to adopt a persona that appeals to a company’s target demographic.

It will build a businesses’ authority in certain fields

By drawing on their many years of experience in business, the author of a company blog can become an authority figure in a specific field via a series of well-written and promoted articles.

By commenting on current issues in their industry, proposing new ways to approach common problems, and by providing value to customers, the blog will increase the value of the website in the eyes of its regular visitors (as well as potential investors).

As a result, these engaged individuals will be more likely to be patronize the business in the future, as it will have developed a reputation for being a leader in the industry.

Meet The Team: Steve Wrubleski of The Southern NJ, Philadelphia, Maryland, Delaware Regions

Where did you grow up?

Northeast Philadelphia

Where did you study for college?

Temple University

What was the first job you had out of college? What was the most important lesson you learned there that has stuck with you for your entire professional career? Supervisor for a Printing Ink manufacturing Company. It’s not always what you know that will make you successful, It’s also about how you manage the people around you. Know what you don’t know and either learn the skill or hire someone who already knows how to do it. Successful people always surround themselves with successful people.

What drew you to working as a business broker with A Neumann and Associates?

The opportunity to work in a field with a diverse group of business owners. Industry reputation, staff and support systems.

What counties and states do you represent?

Southern New Jersey, Philadelphia Metro, Maryland, Delaware

What do you feel makes your region unique compared to others? A lot of ground to cover compared to the others. Largest territory.

What do you find is the biggest challenge in the your region compared to others? We all face the same challenges. Business owners not wanting to pay for a service. They think it should be free like the residential real estate market. We should get paid when they do.

What do you find is the biggest advantage of working in your region compared to others? No advantage here other than the data base is larger. The close rate is about the same as the other regions.

What is the most rewarding experience you’ve had working in your region? Everyday is a rewarding / learning experience. When a business owner appreciates the hard work that you do for them. Respects your expertise and has the willingness to listen and learn. More times than not the business owner knows more than anyone else in their industry and you also.

Best advice for someone considering selling a business in New Jersey, Philadelphia, Maryland, Delaware? Start the process early, it’s all in the preparation to maximize the most value. Don’t start the day after you need to sell your business.

Best advice for someone considering buying a business in New Jersey, Philadelphia, Maryland, Delaware? Develop an investment strategy, know how much you can afford to invest, Talk to lenders first. Narrow down the types of businesses you have the skills to manage. Have a plan. Hire a professional Business Broker in New Jersey, Philadelphia, Maryland, Delaware from Neumann .

Project management software: a worthwhile investment

As a company grows, it takes on projects of increasing complexity. With multiple employees and external contractors added to the mix, it can be very
difficult to effectively track work flow without purchasing project management software.

Why is this a worthwhile investment? Below, we will discuss the benefits of implementing this useful tool…

It helps managers stay organized

Even simple projects can go off the rails if its constituent parts haven’t been organized in an easy to understand manner.

With project management software, managers can see what needs to be done before other team members can execute on their responsibilities, making it clear what they have to focus on in the moment. The best applications will tell the manager who needs to be assigned to complete a specific task, and the estimated amount of time for its completion.

Activities that waste time can be streamlined or eliminated

The ability to use time efficiently and effectively is key to any project’s success. Project management software allows managers to track time spent on
various tasks, the results of which can then be analyzed to identify bottlenecks.

Whether instructions are unclear, or legacy processes are wasting effort, actions can be taken to ensure work is moving along at an acceptable pace.

Sharing documents and cross-team collaboration will become much easier

One of the biggest innovations in project management software in recent years has been the addition of a central space within these programs for the
sharing of work documents. This way, excessive e-mailing can be avoided, increasing overall productivity. Additionally, some programs have chat functionality, which permits multiple team members to discuss problems related to the project instead of wasting time
walking across the office to meet with each other.

Employees will use their time more efficiently

Of all the challenges that managers deal with, ensuring that their employees are staying on task is perhaps the greatest one. Any decent project management software suite will track the amount of time that team members are spending on their assigned tasks. If one of them is taking longer than expected, it allows the project manager to check in with the employee in question.

Whether it is a lack of understanding regarding a specific element of their assignment, or misplaced priorities, corrective action can be taken so that the team member uses their time in an efficient manner going forward.

Using a Project Management Software Can Become An Asset When Buying a Business or Selling a Business

Often, before a business is ready to be sold or bought, there is an extended period of time that owners/managers must prepare the business to be
transitioned to new owners. This includes creating an inventory of assets, defining processes, etc. Using a project management software can actually add value to your business valuation as it greatly eases a business’ transition. Someone can easily be taught how to use any major project management software and it will standardize your processes/logistics. A project management software can also include all current projects, important documents, client info, etc. in one neat and tidy package.

The Best Credit Cards for Business and Why

Most business utilize a line of credit to ensure business operations will run smoothly regardless of current cash flow. Additionally, business owners are always on the look out for credit cards that offer perks that will make their businesses run smoother as well as reward them for spending their money.

This article will review three credit cards that have terms that are beneficial to the operation of most small to mid-sized companies, as well as some additional knowledge to help make the right choice for any business.

The Chase Ink Plus card is suited to frequent fliers, as it awards 60,000 bonus points (good for a flight worth $750) if a minimum of $5,000 is charged in the first three months after the opening of an account.

Points can be earned at 5x per dollar spent ($50,000 cap) when the card is used at office supply stores and to process cellular, phone, cable and internet bills, and at 2x per dollar ($50,000 cap) spent when it is used at gas stations and hotels within the United States.

Cards can also be distributed to employees at no additional cost, making it easy to accumulate the maximum number of points available in the above mentioned schemes.

2) SimplyCash Business Card from American Express

Businesses looking to preserve their financial reserves will want to use SimplyCash Business Card from American Express, as its cash back program reduces expenditures every time it is swiped.

It provides 5% cash back on purchases from office supply stores and wireless companies in the United States ($25,000 cap), and it allows business owners to choose a spending category from which 3% cash back can be earned ($25,000 cap), which includes areas ranging from advertising to airfare.

A $250 one-time bonus can be earned by charging $3,000 on the card in the first six months after opening an account, and there is no annual fee.

3) Starwood Preferred Guest Business Credit Card from American Express OPEN

Entrepreneurs that spend a lot of time in hotels attending meetings and conferences should consider signing up for the Starwood Preferred Guest Business Credit Card from American Express.

The points earned from using this card for business expenses add up to free stays in the Starwood hotel chain with no blackout dates (1,200 properties in 100 countries), and with 25,000 bonus points awarded for users that charge $5,000 in their first three months, business owners won’t have to wait long for their first free night.

The points can also be used for flights, or for train journeys on Amtrak, making it a well-balanced travel card for small business owners.

What to know about foreign investor visas for the USA

The USCIS (U.S. Citizenship and Immigration Services) provides foreign investors with several avenues by which they can secure residency in the United States.

The three primary investor visas for the USA are the E-2, E-3 and EB-5. Below, the basics of each visa will be discussed, from whom they are intended, to the process that an investor needs to follow in order to acquire them.

Types of investor visas

An E-2 visa permits individuals that make a substantial financial contribution to a bona fide commercial enterprise to enter and live in the United States for the purposes of managing the implementation of their investment.

An E-3 visa allows citizens of Australia to enter the United States to acquire employment in fields where specialized skills are necessary.

An EB-5 visa grants entry to the United States to foreign investors that commit $1,000,000 USD ($500,000 USD in places designated as a targeted employment area) with the intention of creating or preserving a minimum of ten full-time positions in a new commercial enterprise.

Qualification requirements

Investors that wish to qualify for an E-2 visa must make a financial contribution to an existing or newly created business that is deemed by the USCIS to be substantial.

The amount invested cannot be marginal in the eyes of USCIS, and the commercial enterprise must be shown to provide the investor with an acceptable lifestyle while they reside in the United States.

The investor must be in possession of the needed funds for their proposed investment at the time of application, and must also prove that it came from legitimate sources.

In order to acquire an E-3 visa, applicants must possess Australian citizenship; permanent residents or non-nationals of Australia do not qualify for this visa category.

In addition to possessing specialized skills or knowledge, applicants must also have earned the minimum of a Bachelor’s degree at an accredited university, or have evidence demonstrating a minimum of twelve years work experience in their field.

Those that want to obtain an EB-5 visa need to invest $1,000,000 USD ($500,000 USD in targeted employment areas) in a new commercial enterprise, which is defined as a business that was established on or after November 29th, 1990.

business investors are permitted to fund commercial enterprises founded before that date if they had been purchased and re-organized into a different mode of business, or if their planned investment will result in a minimum 40% increase in its net worth or its employee head count.

Their investment must preserve or create a minimum of ten full-time positions (not including the investor or immediate family members), and proof that this condition has been satisfied must be submitted to USCIS within 90 days of the expiry of their visa.

How to apply for a foreign investor visa

To apply for an E-2 visa, an appointment for an interview at the U.S. consulate or embassy nearest them must be made.

Apart from standard requirements (passport photo, non-refundable fee, submission of various forms, etc), applicants must submit a detailed business plan demonstrating how their investment will make sufficient money, show a current source of income, and prove that they intend to return to their home country after they have finished managing their investment.

To apply for an E-3 visa, the applicant must have secured an offer of employment from a firm within the United States, and they must be in possession of an approved Labor Condition Application and a job offer letter sent by the sponsoring employer before they schedule an interview at a US consulate or embassy within Australia.

The applicant must also secure sufficient proof of their educational background, and complete the DS-160 form before attending their meeting with embassy/consular officials.

To apply for an EB-5 visa, investors will need to complete form I-526 prior to their meeting with their nearest consulate or embassy.

This form will assess the suitability of their application, as it requires the investor to submit proof that they have already invested the required amount of capital, and have a credible plan to create or preserve jobs over the life of the visa term.